Eunice Pang / Art Director

SIMILAC ORGANIC

Brief

To launch Similac Organic in the Singapore market. The is a new formulation, but instead of focusing on that, the task is dial up the premium-ness of the brand by emphasizing the superior quality and exclusivity.

Background

Similac Organic provides all the natural goodness without sacrificing the key growth and development nutrition for your little one

Idea

Best of both worlds – Nature and Science