Eunice Pang / Art Director

AVEENO BABY

Brief

To launch a campaign in China for Aveeno Baby Daily moisture lotion. Background

The purity of Aveeno gives your baby the best of purity care and the finest moisturization. Target Audience: Millenial moms in China resonates with the western parenting philosophy where they believe raising a baby is a process of self-learning and discovering new things with their babies from a shared perspective. Big Idea Protect what’s Pure with Aveeno baby