yuu 1st birthday
Background
Together with you Singapore, we celebrated yuu 1st birthday with 1.4 million members and bring yuu’s brand promise of “More Rewards. More Places. Faster.” to life.
As part of yuu 1st birthday, yuu was bringing onboard new partners and a seemingly unending list of birthday rewards.
OOH
A simple game to invite the nation to sing along with yuu and celebrate our birthday with us
Shaped like the yuu blurb, the cake immediately brings the brand to the mind while building recall with the KVs. The seemingly innocuous 1candle hides a surprise, as rewards endlessly stream out once KOLs blow it out and remove it.
