Eunice Pang / Art Director

yuu 1st birthday

Background

Together with you Singapore, we celebrated yuu 1st birthday with 1.4 million members and bring yuu’s brand promise of “More Rewards. More Places. Faster.” to life.


As part of yuu 1st birthday, yuu was bringing onboard new partners and a seemingly unending list of birthday rewards.


Client

  • yuu Singapore

Campaign

  • yuu 1st birthday

Channel

OOH

  • Activation 

Contact

  1. email@domain.com

  2. — Twitter
  3. — Instagram
  4. — Facebook


You sing, yuu rewards

A simple game to invite the nation to sing along with yuu and celebrate our birthday with us

Media Kit

Shaped like the yuu blurb, the cake immediately brings the brand to the mind while building recall with the KVs. The seemingly innocuous 1candle hides a surprise, as rewards endlessly stream out once KOLs blow it out and remove it.