PANADOL

EXTRA

Brief To create always on content for Panadol Extra when campaigns are not active.

Background

TRIUMPH OVER PAIN TOGETHER – As a long-term pain-relief partner you can trust,

Panadol can help you relieve the pain; and empower you to live life to the fullest. Execution For this campaign we created creative digital contents that are highly relevant and well targeted. Working with insightful data and strategy, we’ve developed creative and innovative content angles that scales across various affinities and tension points.