Eunice Pang / Art Director

PANADOL CHILDREN

Brief To create always on content for Panadol Children when campaigns are not active. Background Panadol Children provides pain relief for common childhood symptoms like flu, fever and teething. Our main objective for this campaign is to reduce brand leakage by increasing efficacy perceptions.


Execution

To do so we came up with creative contents that are highly relevant and well targeted. Working with insightful data and strategy, we’ve also developed creative and innovative content angles that scales across various affinities and tension points.

TENSION POINTS

Time of day / Seasonality

AFFINITIES

  • Flu / Toothache / Fever / Dosage

MARKETS

  • Australia / Columbia

OUTPUTS

Youtube/Facebook/Instagram

100+

variations spanning across different affinities & markets